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小红书获得世界杯转播权 全部比赛免费直播

24直播 发布时间：2026-05-28 11:50:15
小红书获得世界杯转播权 全部比赛免费直播

5月28日行业快讯，小红书官方宣布获得2026年美加墨世界杯的转播权，用户可以在该平台上免费观看104场比赛的直播、回放和精彩集锦。这标志着除了中央广播电视总台及其合作的中国移动咪咕平台外，小红书成为唯一一个在公共互联网上能够实时转播、延时回放、点播以及以短视频形式使用赛事内容的平台。

小红书

小红书社区负责人帕鲁表示，此次获得世界杯版权的目的是邀请所有足球和体育爱好者，让足球不仅仅是一项赛事，更是用户日常生活和兴趣的一部分。平台将通过其独特的社区特色和互动玩法，为用户打造独一无二的观赛体验，让球迷在享受比赛的同时，也能参与到更多内容创作和交流中。

本届世界杯共有48支球队参赛，共计104场比赛，历时39天。小红书将实现全端覆盖，用户可以通过App、网页版及手机投屏等方式自由观看。在解说阵容方面，范志毅、谢晖等足球名宿将全程参与解说，为球迷提供专业的赛程解析。同时，多位退役球员和足球名宿将参与平台自制内容，结合球员故事、赛场情感和深度分析，让观众感受到赛事背后的温度与共鸣。

为了增加互动性，小红书推出了“世界杯聊个球”专属栏目，每天中午12点上线，由足球解说员和自媒体创作者组成的内容团队将持续提供赛事分析、战术讨论及球迷互动。同时，平台还上线了世界杯专属频道、赛事预测、专属球迷卡及球迷圈子等功能，让资深球迷可以发起专业讨论，普通用户也能通过热评、科普和氛围内容参与其中。

小红书此次的布局不仅将世界杯扩展为全民娱乐活动，也让非传统球迷群体能够轻松融入足球氛围，实现了赛事从竞技赛场向社区生活场景的延伸。

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  6. 当前时间: 2026-05-28 14:11:32
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  8. 请求路径: /sjbnews/1686.html
  9. 运行时间: 0.0951
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