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蓉城与蓉酒达成赞助合作，蓉酒成为胸前广告赞助商

24直播 发布时间：2026-05-20 11:38:31
蓉城与蓉酒达成赞助合作，蓉酒成为胸前广告赞助商

5月19日，业界消息，成都蓉城足球俱乐部于18日公布，成都蓉酒酒业正式成为2026赛季的战略合作伙伴。此番合作不仅彰显了本土国有企业对城市深耕和文体事业的反哺责任，更通过体育赛事激发城市活力，将四川酒文化和蓉城精神推向全国。

成都蓉城

作为战略合作伙伴，蓉酒将利用职业足球赛事的高热度和高流量优势，拓宽品牌曝光渠道。当“蓉酒”与“蓉城”相遇，品牌将伴随球队征战南北赛场，将浓郁的成都风味和昂扬的城市精神带给更多球迷。长期以来，蓉酒积极参与城市文体、旅游及农商活动，从BLAST DOTA大满贯赛成都站、第55届成都国际熊猫灯会，到首届村糖会等热门活动，其身影无处不在，为城市发展提供全方位支持。

“万世珍水”是蓉酒的核心产品，其名取自1974年都江堰安澜索桥下出土的东汉石刻“珍水万世焉”，蕴含古蜀治水智慧与天府水脉，凸显川酒酿造基因和成都深厚的文化底蕴。品牌秉持“真心真意酿好酒”“品万世成万事”的理念，与成都蓉城俱乐部“为更好的城市而战”的宗旨高度一致，双方将共同推动城市体育文化的建设。

在产品方面，“万世珍水”依托优质产区水源，采用五粮酿造，酒体醇厚、口感佳，结合艺术化高端包装，适合商务宴请、礼品赠送及自饮等场合。目前，该系列产品已在红旗连锁部分门店上架，逐渐成为成都市场的新标志性白酒。

未来，蓉酒与成都蓉城足球俱乐部将共同探索品牌推广和球迷文化建设，让足球的热情与川酒的醇厚相互交融，共同打造成都城市名片，沉淀这座城市独特的体育与文化记忆，实现企业发展和城市赋能的双赢。

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